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About

Our vibrant, historic home

Stratford-upon-Avon is a place where old meets new, young meets old, locals meet visitors and the Bard meets, well, everyone. Come explore the rich tapestry of our town.
IN OUR TOWN, WE ARE PROUD TO HAVE...
3k+
BUSINESSES
10m+
YEARLY footfall
100+
ACRES TO EXPLORE
Parks & green space
Stratford is wonderfully green, riverside
town with lots of green space to explore. Wander along the leafy banks of the Avon,
watch boats drift by, pick up an ice cream on Bancroft Gardens, or let the kids
run free on the Recreation Ground.

Just a little further out, the Stratford
Greenway offers a flat, car-free path ideal for strolling, running or cycling,
while the Welcombe Hills reward you with sweeping countryside views and a
landmark Obelisk watching over the town.
Hidden gems
and riverside fun
Slip off the main streets and you’ll find independent boutiques, local art galleries and cosy cafés perfect for watching the world go by.

Friday brings the lively Rother Street Market, whilst Sundays and Bank Holiday Mondays offers Upmarket - a favourite for unique gifts, handmade finds and delicious food.

And when you’re ready for a little adventure, why not hire a canoe, rowing boat or motorboat and give your river legs a go.

Interesting articles

2026 in Stratford-upon-Avon – Events and What’s Coming Up

2026 is shaping up to be a vibrant, culture-rich year in Stratford-upon-Avon. Whether you’re a lifelong Shakespeare devotee, a lover of festivals, or simply someone who enjoys exploring a historic town with a modern creative heartbeat, Stratford’s event calendar promises memorable moments from spring through winter.

A Double Win for their 40th Year: Celebrating Gemini’s Award Success and Four Decades of Style

2025 has been a year of celebration for Gemini Woman — and not only because we’ve reached our 40th birthday…

A New Year in Stratford-upon-Avon: 10 Things to Look Forward to in 2026

A new year always brings a sense of possibility, but Stratford-upon-Avon has a special way of making it feel exciting, calm and full of promise all at once. As 2026 arrives, here are 10 things we’re quietly thrilled about.

A Festive Day (or Two) in Stratford-upon-Avon

Whether you’re visiting for a winter weekend or celebrating close to home, here’s how to make the very most of the season.

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This website forms part of the Warwickshire UKSPF programme. It is delivered by Stratford-upon-Avon BID on behalf of Stratford-on-Avon District Council and Warwickshire County Council. 
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