Waterside Upmarket is one of Stratford-upon-Avon’s most iconic and popular markets, trading every Sunday and Bank Holiday Monday from March to December. Set in a stunning riverside location next to the River Avon and directly in front of the Royal Shakespeare Theatre, the market is a must-visit destination for both locals and tourists.
With over 90 high-quality stalls each week, Waterside Upmarket showcases a diverse range of independent traders and artisans. Visitors can browse handmade jewellery, original artwork, artisan gifts, homeware, clothing, candles, and much more, alongside a vibrant street food court offering cuisines from around the world.
The market has been a key part of Stratford’s town centre for over 30 years and plays an important role in supporting local businesses, driving footfall, and enhancing the visitor experience. Its lively, welcoming atmosphere makes it the perfect place to spend a Sunday, enjoy riverside views, and discover unique products while exploring the historic town.
Waterside Upmarket is free to attend, dog-friendly, and ideal for families, offering a relaxed yet bustling environment that celebrates independent retail, creativity, and community in one of the UK’s most visited heritage towns.
This website forms part of the Warwickshire UKSPF programme. It is delivered by Stratford-upon-Avon BID on behalf of Stratford-on-Avon District Council and Warwickshire County Council.
